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Don’t Miss These Links:
- Should You Be Ditching A Ton Of Your Facebook Fans? Here’s Why Burger King Did Just That: Jeff Beer at Co.Create talks about how many of your Facebook Fans might not be real fans.
Recently, Burger King Norway gained attention for trying a drastic change of tactics when it comes to Facebook fan management. The brand and its agency DIST Creative decided to find out just how many of its 38,000 Facebook fans actually were fans of the brand. Back in April, the fast feeder was re-launching its Facebook page and in an effort to get a fresh start, offered all of the followers of its previous page a free Big Mac to not join the new page (giving away up to 1,000 Big Macs). The rationale: the brand had low engagement and a lot of fans whose activity consisted of making negative cracks and asking for discounts. In the wake of the stunt, about two-thirds, or 28,000, of its Facebook fans took up the offer, leaving just 8,000 fans on the new page. In a world where quantity often trumps all for brands, was this social media seppuku? A stunt gone wrong? Or a display of vulpine craziness?
- 10 mistakes to avoid on your author website: Diana Kimpton at Help with Publishing has some pretty simple things not to do. Meanwhile, Passive Guy (at The Passive Voice, of course) wants to know where the good examples of author websites are for all of us to see.
6: Having a hit counter on your site
Hit counters look amateur and don’t serve a useful purpose – do you really want to tell someone they are only the tenth person to visit a page? Although site statistics can be useful (and addictive), use a system that your visitors can’t see.
- 4 Easy Steps To An Irresistible Book Blurb: Beth Bacon on Digital Book World gives some tips I should read for my latest release.
Make it short. One thing self-published authors tend to do is include too much information in their book blurbs. It’s hard to cut out subplots you’ve slaved over and characters you feel are vital to the story. But internet book buyers don’t have a lot of time. Leave all that for the book itself.
Make it dramatic. What do your readers want in a blurb, if they don’t want length? They want drama. They want tension. They want to know they’re going to dip into a world where they’re hooked and curious and completely immersed till the end. If your blurb doesn’t hook your readers, they’re going to assume your book won’t hook them either.
- Digital Book World: Discovery Start-up Jellybooks Launches Widgets for Publishers, Authors
- Jim Devitt (Indies Unlimited) with Three Changes to Help Indie Authors and Publishers
Blogging and Social Media
- Rob Starr (Blogging Tips) with Great Tips to Improve Your Online Writing
- Jeff Beer (Co.Create) with Should You Be Ditching A Ton Of Your Facebook Fans? Here’s Why Burger King Did Just That
- Diana Kimpton (Help with Publishing) with 10 mistakes to avoid on your author website
- Response: The Passive Voice
- Erica Verrillo (Publishing … and Other Forms of Insanity) with Precycling: A Great Way to Get the Most Mileage Out of Your Blogs
- Megan Garber (The Atlantic) with Behold, Facetwitterest: The Standardized Future of Social
- Josh Squires (The Write Life) with 5 Strategies to Grow an Epic Blog
- The Book Case: Best book covers of 2013
- The Book Smugglers: Smugglivus 2013 Guest Blogger: Justin Landon of Staffer’s Book Review on Gender Parity and Cover Art
- Alex Palmer (Publishers Weekly) with DIY: How to Make Book Giveaways Pay Off
Other Tips and Tricks
- Lisa Lickel (AuthorCulture) with Creating a Discussion Guide for your book
- Kathryn Craft (Blood-Red Pencil) with Countdown to a Book 16: Author Quotes
- Beth Bacon (Digital Book World) with 4 Easy Steps To An Irresistible Book Blurb
- Suw Charman-Anderson (Forbes) with Pubslush: Crowdfunding Just For Books
- Bob Baker (The Book Designer) with To Succeed as an Author, Get Your ASK Out There!
- Sierra Godfrey (Writers in the Storm) with 7 Tips to Design an Effective Author Newsletter
Ideas and Opinion
- H. Lovelyn Bettison: Is Podcasting Your Novel Worth It?
- Jane Friedman: The Art and Business of Reader Engagement and Author Platform
- Kristine Kathryn Rusch: The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)
- John Jarzemsky (LitReactor) with Elan Gale, Viral Narrative, and Why It Matters
- Cedar Sanderson (madgeniusclub) with Public Face
- Shanna Swendson: Researching the Market
- Joanna Penn (The Creative Penn) with Global Market Focus: Publishing And Book Marketing In India With Minal Hajratwala
- Nancy J. Cohen (The Kill Zone) with Author Lifeboat Teams
- Cathy Perkins (The Thrill Begins) with To Promote or Not To Promote…Is That Even a Question?
- Sean Platt & Johnny B. Truant (via Jane Friedman) with 4 Ways to Find Readers Who Love Your Work